Opportunities: Display of Text-based Information

In TV this is when a channel uses information on their idents to give information to the audience. However some information can only be shown visually as channels have to cater to all types of audiences. For example, if they announce the schedule then people who have a hearing disability will not hear this and therefore not know what is on TV.

Preffered Reading
This is when a channel gets it right and it caters to all types of audiences. The example I went for is film 4 ident before the movie as it visually shows what is on next for the hearing impaired as well as enouces it for people who are visually impaired.







Opporsitional
The example I went for is the BBC two ident as it only announces what is on next so this does not appeal to everyone as they might not be able to hear it.