Opportunities: Creation of Corporate Identity

This in simple terms is when a TV Channel decides how to present themselves to their audience. This is a primary task and usually the communications department responsibility to manage and maintain the companies image as well as how it fits into the companies image. In general terms, an ident includes the following

• Logo - eg. Logotype or Logogram.
• Guidelines - Palettes, typefaces and layouts. 

Oppositional 

This is when a channel gets their ident completely wrong and it goes against their ethos and it just becomes boring. The example I went for is More4's generic ident. The reason why I disagree with this is because it goes against their corporate identity which is to entertain people. The reason why this ident is boring is because it is just the more 4 logo going back and forth in a transition, the result of this was two long and since it is seen as a entertainment channel it just left people bored.

Prefered Reading 

This is when a channel gets their ident right and it completely goes with their corporate identity. The example I went for is Dave's Bowling ident as in this short clip it reflects their tagline which is 'witty banter.' In this clip it looks serious as the shot has a bunch of bowls but then someone roles in a hamster ball into it. The effect of this was that it surprised audiences and also got a laugh out of it.