Opportunities: Branding of Content

This is the idea that channels are known for the shows they broadcast. This simply when a channel includes a show that they air to appeal more to viewers. The purpose of this is to establish brand loyalty between the channels and shows. For example if the audience like the show you are broadcasting then you can keep them watching by including the characters on screen with the ident. An example of a channel that does it is the BBC.

Example: ITV2 & Love Island
The reason why I chose this as a example is because it is their most popular show and advertising them keeps their viewers loyal to the show. This particular example is effective as they used this ident a couple of weeks before it started, loyal viewers of the show will recognize that this is the villa from the show, so when they first showed this ident it created a sense of excitement for their audience as they new that their favorite show is coming back.