Creative Communication - enhancing the ideas

Once a ident is first shown to the audience it can surprise them. However, they will eventually want more. The example I went for was Dave old ident which was quite subtle with the bright colours but people didn't think that the ident best reflected the tagline of the channel, which was "the home of witty banter" So Dave in response to this changed their ident to a golf caddy on a golf course but one is a toy buggy being held down by the weight of the golf clubs. This supported their tagline as golf is a serius sport but this ident showed Dave's banter.