Time
A TV channel main problem is time, depending on the agreement they have in place will dictate how long they have to create the ident. For example, you might have to put your new ident out with the release of a new TV show. The example I went for is E4's release of their robot mascot eefer as this was released with the series of Big Bang Theory. The rush can limit a designers creativity as they are under pressure all the time.
Budget
The other main problem that TV channels may face is the budget as this dictates what you can do creatively. For example if you were a small channle then you would have less money to work with rather than a bigger channel. Smaller channels can compete with this by being more humorous than visually appeasing.
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